October 16, 2008
Generating Qualified Leads for Your Business
Lead Generation Isn't About Getting the MOST People,
It's About Getting the Most Qualified People
Something I've seen over and over is that many of my clients originally believe that marketing and lead generation is supposed to bring "as many people through the door" as possible. It isn't. It is about "getting the most qualified people through the door."
I've developed a rule of thumb in my business consulting that has helped me identify one of the big problems my clients frequently have. The rule goes this way:
If there are two different groups responsible for lead generation and sales, and if marketing success (advertising, lead generation) seems extraordinarily high, while the sales close ratio is way down (maybe 1 in 10) then the chances are that the marketing and lead generation efforts are not qualifying the leads. The target has been to get the most people through the door instead of the most qualified people.
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Lead Generation
1 Comment on Generating Qualified Leads for Your Business »
November 14, 2008
Lead Generation @ 5:24 pm:
With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will get to your prospects. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.