Work at Home Moms
Go to any company recruiting or training event or attend any national convention and without a doubt, you will see… women are the driving force behind the direct selling profession.
Let us recognize that men, without question, have and will continue to play a significant role in the growth of the industry. Men bring a much-needed perspective to both the corporate and field level. But the truth is that if your organization mirrors the national statistics published by the DSA, approximately 79 percent of your distributors are women. Why is that?
First and foremost, women are natural networkers, nurturers, and jugglers.
Women are driven by an “inclusive vision” that represents a better life for themselves, their families, their companies and the people within their organizations. Studies conducted by the Direct Selling Women’s Alliance found that above all, women are drawn to direct selling, because it enables them to wear the many hats of individual, mother, wife, leader, friend and successful business person without giving up their most prized possession— their freedom!
Notice that it is not the promise of “big money” or the hype of long-term residual income that brings them “in mass,” rather it is because a direct selling career meets their very real needs, right now, in a personally significant way.
In short, direct selling offers a viable and lucrative alternative that enables women to fulfill their roles, grow as individuals and create financial stability for themselves and their families.
Now, more than any time in history, women are putting their high-powered careers on the back burner and choosing to stay at home with their children. Sadly, this loss of a second income creates a heavy financial burden on most households. In fact, it has been said that 80 percent of all home foreclosures could have been avoided with just $100 per month in additional income— a benefit easily enjoyed by even a part-time direct seller.
Why is this important to you as a leader? Because, according to the US Census Bureau 2000 statistics, there are over 144 million women in the United States, of which only 10 million are in direct selling. We have not yet begun to scratch the surface of possibility! We need to pose a “collective question” and ask ourselves how we can engage more women in the magic of this profession! The DSWA is so intrigued by this vision that they have set as a primary objective to see that more women join the direct selling wave this year than in any year in its history!
Written by Nicki Keohohou
